Good looks promote careers, even if competence may not always keep pace. This has even been scientifically proven. Physical fitness is the be-all and end-all for lasting success in professional life.

Since ancient times, it has been assumed that good-looking people also possess impeccable character and are capable of top performance. This can be seen in many examples from literature. The concept is called "kalokagathia" and is very famous. One can find many examples of it in literature. For example, in the medieval chivalric epic "Parzival" by Wolfram von Eschenbach, the knight Gahmuret is shown to be an excellent knight and well-known fighter simply because of his engaging appearance. Good-looking men and women usually represent noble points of view and have a good character. In contrast, ugliness corresponds to wickedness. Villains are usually ugly, such as William Shakespeare's Richard III in the drama of the same name, who comes across as extremely unattractive and misshapen - and gets rid of his two brothers, the reigning King Edward IV and George, the Duke of Clarence, in order to ascend the throne himself.

"True, that wouldn't be seen in the same way today. But certain notions of beauty still apply, and they help us in our everyday lives. Good looks advance careers, even if competence may not always keep pace. This has even been scientifically proven," says Natura Vitalis founder Frank Felte (www.naturavitalis.de). The company from Essen has long been considered one of the leading manufacturers of natural food supplements and places the highest value on continuous further and new developments of health products on a scientific basis.

For example, the US psychologist and attractiveness researcher Rita Freedman, author of the books "Bodylove" and "Beauty Bound", has found out that this even begins immediately after birth: mothers react more strongly and more often to their babies if they are pretty. This "magic of beauty", Freedman has found, runs through the whole of life; beautiful people benefit from positive prejudices: They are, at least at first, thought to be more socially competent, more successful, more intelligent, more likeable, more self-confident, more creative, more sociable, more hardworking and more content.

Frank Felte refers to a survey of 1,300 HR managers conducted by Syracuse University in New York. This showed that 93 per cent of the personnel managers believe that beautiful people find a job more quickly. "This concept can even be successful in politics. During the TV duel between the two US presidential candidates John F. Kennedy and Richard Nixon on 26 September 1960, the effect of a healthy appearance and a fresh mind on the audience was demonstrated. The Republican Nixon was actually the favourite in the campaign for the presidency against Kennedy, but Nixon was in but was in bad shape. A hospital stay had caused him to lose 14 kilograms, rushed from numerous campaign appointments, he looked pale and sickly. Nixon was unshaven and did not want a make-up artist, he sweated profusely and looked more at his opponent than at the camera. John F. Kennedy, on the other hand, was well tanned and eloquent eventually won debate and election."

Therefore, the Natura Vitalis founder and well-known health expert advises to fight risk factors for health and appearance as best as possible. In addition to a healthy, balanced diet and an individually adapted exercise programme, he also focuses on supplying the body with the substances it really needs and which provide it with energy, without negative consequences. Of course, sugar, carbohydrates etc. are a must - but not in large quantities. Natural ingredients such as the entire range of vitamins and minerals, but also healthy protein, for example, are much more important. These fill you up and make you slim at the same time. Proteins burn huge amounts of fat in the body during digestion.

He summarises: "Physical fitness is the be-all and end-all of being able to survive in professional life, whether as an entrepreneur, manager or normal employee. Even if we are not shining knights, we might want to be seen that way." 

This text may contain translation errors as the translation was done by an online translation tool.